Statement of Work (SOW)

Project Title: Comprehensive Schema Markup Implementation for [Your Law Firm Name] Date: May 28, 2025

Client: [Your Law Firm Name] Vendor/Developer: [Developer Name/Company Name]

1. Project Overview

This project implements Schema.org structured data markup (JSON-LD format) across [Your Law Firm Name]’s website to:

• Enhance search visibility & rich snippet eligibility
• Optimize for voice search (e.g., “NYC personal injury attorney near me”)
• Improve internal linking via semantic relationships
• Ensure NY State Bar compliance for all markup

2. Scope of Work

2.1 General Requirements

• Primary Tool: Rank Math Pro (customized schema templates)
• Fallback Method: Custom JSON-LD where plugin limitations exist
• Validation: All markup must pass:
  • Google Rich Results Test
  • Schema.org Validator
• Conflict Prevention:
  • Test on staging environment first
  • Use @id to merge Rank Math + custom schema
• Dynamic Content: Leverage Rank Math variables (e.g., %%post_title%%)

2.2 Page-Specific Schema Implementation

{
  "@context": "https://schema.org",
  "@type": "LegalService",
  "name": "[Firm Name]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Street]",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "postalCode": "[Zip]"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Practice Areas",
    "itemListElement": [
      {"@type": "Offer", "itemOffered": {"@id": "#car-accidents"}}
    ]
  }
}

{
  "@context": "https://schema.org",
  "@type": ["Person", "Attorney"],
  "name": "John Doe",
  "hasCredential": "New York State Bar",
  "knowsAbout": ["Personal Injury Law", "Medical Malpractice"]
}